Track Your Advertising with Google Tag Manager and vcita

Take control of your client journey by learning how to redirect clients to a specific website or landing page after they complete an action in the client portal. This setup allows you to effectively track your Google and Facebook ads by directing users to dedicated success pages for booking and form submissions.

By using Google Tag Manager, you can bypass the standard "success" page and guide your clients to a custom URL of your choice.

Important: This guide is for educational purposes. We recommend working with a Google Tag Manager expert for implementation and help with choosing specific triggers or actions.
Note: You must have the Google Ad Manager App installed to be able to effectively track your events.

Retrieve Your Live Site URL

Before starting the setup in Google Tag Manager, you must identify your business page URL.

  1. Open the platform.
  2. Click Lead Capture.
  3. Click Business Page.
  4. Locate and copy the URL listed under the "Live Site URL" section.

Create a Custom Trigger

A trigger tells Google Tag Manager when to execute your redirect.

  1. Open Google Tag Manager and click Preview.
  2. Paste your Live Site URL into the field and click Connect.
  3. Verify that a pop-up appears stating "Connected".
  4. In the navigation menu, click Triggers.
  5. Click New.
  6. Click the name field in the top corner and enter a name, such as "Redirect to my website".
  7. Click the pencil icon in the center of the screen to edit the trigger configuration.
  8. Select Custom Event as the trigger type.
  9. In the "Event Name" field, paste the specific event you wish to track, such as "scheduling_booking_success".
  10. Click Some Custom Events.
  11. Set the parameters for when the trigger should fire, such as "Event", "Contains", and "scheduling_booking_success".
  12. Click the plus sign in the top corner to save the trigger.

Configure the Redirect Tag

The tag defines the action that occurs once the trigger fires.

  1. In the navigation menu, click Tags.
  2. Click New.
  3. Rename the tag in the top corner, for example: "Redirect after Booking".
  4. Click Tag Configuration.
  5. Click Custom HTML.
  6. Enter the HTML script required to perform the redirect to your chosen website.
  7. Click Triggering.
  8. Select the trigger you created in the previous section.
  9. Click Save.

Test and Publish Your Changes

Testing ensures the redirect works correctly before it goes live for your clients.

  1. Click Preview to start a new test session.
  2. Click Connect to open your site.
  3. Complete the action in the client portal that should trigger the redirect, such as booking an appointment.
  4. Confirm that the browser redirects you to the selected website or performs the action defined in your HTML.
  5. Return to Google Tag Manager and click SUBMIT.
Important: You must click SUBMIT to finalize your changes. If you skip this step, the trigger will not fire for your clients.

Frequently Asked Questions

Q: Where do I find the URL for my business page?

In the platform, navigate to the Lead Capture menu and select Business Page to find your Live Site URL.

Q: Can I redirect clients after they book an appointment?

Yes, you can use the event name "scheduling_booking_success" in your trigger configuration to redirect clients after a successful booking.

Q: What happens if I do not click the Submit button in Google Tag Manager?

If you do not click SUBMIT, your changes will not be published and the redirect trigger will not fire.

Q: Can I use this method to redirect after a contact form is submitted?

Yes, you can create a trigger using the specific event name for form submissions to redirect clients to a thank you page.

Q: Do I need to write my own HTML for the redirect tag?

Yes, you will need to provide a small snippet of HTML or JavaScript in the Custom HTML tag to tell the browser where to go.

Q: Is it possible to track multiple different events with redirects?

Yes, you can set up multiple tags and triggers within Google Tag Manager, each corresponding to a different event in the platform. This allows for unique redirects for bookings, payments, or form completions.

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