vcita Managing Blocked Campaigns and Bounce Rate Limits

A bounced message is an email or SMS that couldn’t be delivered because the contact information is wrong or the recipient’s settings blocked it. The platform allows a bounce rate of up to 3%. To follow anti-spam rules, if your campaigns hit this limit three times, your account will be permanently blocked from sending promotional messages.

Note: If your account is blocked when a campaign is scheduled to send, it won’t be sent at that time. Unfortunately, once your account is back to normal, these campaigns won’t be delivered later.

Tag Clients

It’s important to update your contact list by tagging and removing any invalid addresses from the bounce list.

To tag the invalid contacts:

  1. Open the platform.
  2. Click Marketing.
  3. Select Delivery History.
  4. Click the more options icon next to your campaign.
  5. Choose View stats.
  6. Click the Bounced tab.
  7. Click the Select dropdown at the top of the page.
  8. Choose All.
  9. Click the Add Tags button.
  10. Enter a tag name.
  11. Click Add Tags.

Channel Filter

You can use the channel filter to identify bounced emails and SMS. Once you tag each group, it will help you see if you need to update a client's email or phone number to improve delivery.

To use the filter:

  1. Open the platform.
  2. Click Marketing.
  3. Select Delivery History.
  4. Click the more options icon next to your campaign.
  5. Select View stats.
  6. Click the Channel dropdown at the top of the page.
  7. Check either Email, SMS, or both.

Update a Client

To update a client:

  1. Open the platform.
  2. Click Clients.
  3. Click the Filters button.
  4. Select Tags.
  5. Select or search a tag.
  6. Click Filter clients.
  7. Select the client you want to update.
  8. Click the edit icon   next to the client name.
  9. Update their information.
  10. Click Save.

Delete a Client

To delete a client:

  1. Open the platform.
  2. Click Clients.
  3. Click the Filters button.
  4. Select Tags.
  5. Select or search a tag.
  6. Click Filter clients.
  7. Check the client you want to delete.
  8. Click the More dropdown button.
  9. Click Delete.
  10. Click Delete again.

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