Important: This article describes an upcoming feature in vcita. If you do not have it yet, please wait for a future update.
Note: Reports data refreshes once a day. For the most accurate data, view reports for the previous day and earlier only.
Marketing reports will help you analyze and compare the performance of your promotional campaigns.
For each report, use the Filter to select the date range you would like to view - you can choose from preset date ranges or set a custom date range.
Tip: Click on headings to sort by ascending or descending order. Drill down by clicking on specific items in the reports.
Campaign conversion rates
The conversion rates report shows how effective your campaigns have been in engaging clients. Click on a campaign name to see stats on individual sends and the number of times it was sent.
|Campaign name||The name of the campaign|
|Scheduled to||Click on a campaign to see individual sends and when they were scheduled.|
|Recipients||Number of selected recipients|
|Delivered||Number of recipients that the message was successfully delivered to|
|Viewed||Number of times the campaign was viewed|
|Clicked||Number of times the campaign CTA was clicked on|
|Engaged||Number of times the campaign CTA was completed (like scheduling an appointment)|
Note: You can also view marketing stats under Marketing > Delivery history.
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