Navigating the performance of your marketing campaigns can be complex. This article introduces two key tools designed to help you gain insights and optimize your efforts: Delivery History and Delivery Statistics.
- Delivery History: A high-level overview of all your automated campaigns and announcements
- Delivery Statistics: Detailed information like open rates, click-through rates, conversions, and more
Tracking Delivery History
To view delivery history:
- Open the platform.
- Click Marketing.
- Click Delivery History.
You’ll see all campaigns and announcements that have been sent, with the most recent at the top.
You can also filter by:
- Automated Campaign
- Announcement
- Delivery Method (Email or SMS)
- Send Date
When viewing delivery history, you can see:
- Name of the Campaign/Announcement
- Type
- Number of Clients Sent
- Status and Date sent
Tracking Delivery Statistics
The stats page offers detailed metrics like open rates and click-through rates, allowing you to assess the overall success of your automated campaigns and announcements
- Open the platform.
- Click Marketing.
- Click Delivery Statistics.
- Next to the relevant campaign/announcement, click the more options icon
.
- Select View Stats.
Menu Options
- Select: Select or clear the checkboxes of all recipients. When at least one checkbox is selected, "Add tags" will appear next to "Select", so you can create tags for selected clients.
- Export: Enables you to save the stats as a .csv or Excel file
- Filtering options: Search by name, email or phone number. The "Channel" option filters the delivery list by SMS or email.
- Delivery summary: Review delivery stats
Delivery Statistics Categories
Your delivery statistics are divided into the following categories:
- Sent: Messages that were sent
- Delivered: Messages delivered successfully
- Viewed: Who saw the message
- Clicked: Who clicked the call-to-action button
- Engaged: Who engaged with your site
- Bounced: Messages that failed to be delivered
- Spam: Messages that were marked as spam
List of recipients: Recipients of a campaign or announcement. Hovering over the stats icon displays a "Tooltip" showing when the client viewed the message, clicked a button, etc...
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