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Conversion Tracking

With vCita Conversion Tracking, you can add your Google Analytics tracking code to your vCita account and monitor your client's actions on your vCita forms and scheduler.

Use your Google Analytics account to learn:

  • How many clients started or completed a specific call to action on your Client Portal, like scheduling a meeting, share document, send a message or make a payment.
  • How many clients visited your vCita Public Profile page and the Client Portal
  • See the source URL of each completed request and gain insight of which campaigns drive your clients to take actions

All this information will be displayed in your Google Analytics account.
You can also measure the success of your advertising campaigns by adding Google Adwords, Facebook Pixel, or another conversion code. The conversion code will be called every time a LiveSite call to action is completed

No Personal Identifiable Information (PII) is sent to Google Analytics or other systems as a result of conversion tracking. Conversion tracking though vcita is fully HIPAA compliant.

How to add tracking to your vCita account:

Add Google Analytics tracking ID to your vCita account:

  1. From you vCita account, navigate to Settings > Conversion Tracking
  2. In the Tracking ID field, paste your Google Analytics account ID 
    click here to learn where you can find you Google Analytics account ID

TrackingSettings.png

Add the vCita cross-domain code to your website to track the source of your leads

In order to view and track your clients’ actions and their source in Google Analytics, add the following code to your website, right after the existing Google Analytics code.

// Gets the client ID and let LiveSite know about it
<script>
ga(function(tracker) {
  var clientId = tracker.get('clientId');
  var timestamp = new Date().getTime()
  var setClientIdUrl = 'https://www.vcita.com/widgets/tracking/YOUR-VCITA-ACCOUNT-NICKNAME/set_client_id?client_id=' + clientId + '&timestamp=' + timestamp; 
  var ifrm = document.createElement("iframe");
  ifrm.setAttribute("src", setClientIdUrl);
  ifrm.setAttribute("style", "width:1px;height:1px;position:fixed;bottom:-1px;left:-1px;display:none;");
  document.body.appendChild(ifrm);
});
</script>

Please Note: It is not recommended to use Google Tag Manager. Please add the code above directly on your website.

To retrieve your vCita account nickname navigate to Online Presense > Client Portal. 
Your account nickname is the code at the end of your client portal URL:
https://live.vcita.com/site/ YOUR-VCITA-ACCOUNT-NICKNAME  

Please Note: If you have customized your URL, that will be the nickname.
 

View the results in Google Analytics

Tracking:

  • On your Google Analytics account, on the left navigation bar select Behavior > Events >Top Events

view.png

The events below will be reported under the “LiveSite” category:

    • appointment-start
    • appointment-completed
    • payment-form-start
    • payment-form-completed
    • leave-details-start
    • leave-details-completed
    • contact-form-completed 
    • document-start
    • document-completed
    • profile-page
    • clients-portal

GALSCategory.png

GALSEvents.png

In Google Analytics, you can set specific Goals ad see the goal completion for any audience.
Here are the steps to do so:

  1. Login to your Google Analytics account
  2. Navigate to Admin> New Goal > Choose type - Event
    Set event parameters to match any completed action

  3. Set Category as 'LiveSite'

  4. Set Action as “Regular Expression” = .*completed

  5. Alternatively you can select a specific action completed or started from the LiveSite call to action list above

    goal.png

  6. Make sure you verify the goal 

    Capture.PNG 
  7. Note that goals do not work for group events.

How to add conversion code to your vCita account

Whether you are using Google AdWords, Facebook or any other service to detect conversion, you can easily add any conversion code to your vCita account and learn about the effectiveness of your marketing campaigns.

To add Conversion Code to your vCita account (AdWords, Facebook's pixel tracking etc.) follow these steps:

  1. From your vCita, navigate to Settings > Conversion Tracking
  2. Paste your conversion code in the Conversion Code (HTML) box.
    click here to learn where you can find you Google AdWord tracking code 
    click here to learn where to find Facebook Pixel Tracking code

You can also set up conditional conversion, based on specific services or events.

The following code is an example of how to measure conversion for specific services set up in vCita:


<!-- Google Code for Purchase Conversion Page -->

<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = DEFAULT_CONVERSION_ID;
var google_conversion_label = DEFAULT_CONVERSION_LABEL;

var conversion_type = "%type%";
var name = "%name%";

if (name == "Service 1 name") {
google_conversion_id = CONVERSION_1_ID;
google_conversion_label = "CONVERSION_1_LABEL";
} else if (name == "Service 2 name") {
google_conversion_id = CONVERSION_2_ID;
google_conversion_label = "CONVERSION_2_LABEL";
}

var google_conversion_language = "en_US";
var google_conversion_format = "1";
var google_conversion_color = "666666";

if ("%price%" != "") {
var google_conversion_value = %price%;
}

/* ]]> */
</script>
<script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js"></script>

The Service 1 name in the code above, should be copied from your vCita account. This is the name of the service you have set up in your vCita account under Settings > My Services.

The CONVERSION_1_ID & CONVERSION_1_LABEL should be generated and copied from AdWords. 

You can add as many conversion codes as you'd like, and from any conversion tracking system (AdWords, Facebook etc).

 

Related articles:
How can I know the source url of each engagement? 

 

 

Still have questions? Contact us

 

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